Why we built this
U.S. consumers don't trust polished photos or year-old reviews anymore. They trust what they can see happening right now. But most local business owners can't afford a content team, hate being on camera, and lose 20–30% of every order to delivery platforms.
We saw two real businesses change their numbers overnight just by streaming what they already do every day — and letting AI handle the talking, the captions, and the customer questions. A hair salon hit 571 live viewers with nobody hosting. A breakfast spot hit 4,000 viewers watching eggs being cooked. No script, no actors, no avatar.
That's the whole thesis behind Celetric: real beats fake, live beats stale, and AI does the part you don't want to do.
What we believe
The team
- Operated the #2 TikTok live agency in North America
- Directly managed 20,000+ creators
- Built one of the top-3 League of Legends coaching platforms in NA, with $50M+ annual revenue
- 23 years helping Chinese brands launch overseas, 20+ clients/year
- Built private-traffic playbooks that drove 6,000+ leads/day from organic traffic
- Deep expertise in local commerce and viral content strategy
- Senior AI Director at ByteDance (parent of TikTok) since 2018
- Incubated enterprise LLM platforms, recommendation systems, and intelligent customer-service systems from zero to one
- Specializes in technical middle platform and process optimization
Where we are heading
Today, Celetric is a SaaS platform that turns local businesses into 24/7 live showrooms. Tomorrow, we are building the Omniscient AI Concierge — a multimodal RAG system that understands the live feed in real time, so when a customer asks "how long is the wait right now?" the AI sees the actual line and answers with the truth.
The vision: "See it as it is. Ask and get answered." Become the real-time eyes and ears of local commerce.
Contact
Englewood Cliffs, NJ 07632
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